The digital marketing industry is full of people worth following, reading, listening to, and eventually learning from. There’s no one who could utter the words “I did it all on my own” or “I’ve got no inspiration other than me, myself, and I, because I know all the digital marketing tips and secrets out there”.
Digital marketing influencers, be they men or women, are sizzling in this world of continuous change and wonder, and they have thousands, if not millions of followers who sip from their cup of knowledge while craving to be like them one day. We all have our favorite professionals, and they’re both women and men, but today it’s gonna be all about women in marketing.
We interviewed 20 influential women marketers and, boy, all the stuff they told us is exclusive! Needless to say, the lessons we’ve learned from them are, and undoubtedly will be, career-changing.
Learning is a never-ending process and us humans need to be in a constant development of both mind and way of living. Learning from others’ failures and success stories is what helps us take heart, be inspired, keep up the good work, and beat all odds until we reach for the stars.
Now, how many times did you think “Oh, I wish I knew all the hidden secrets that make a business work, especially now that I’m a beginner or I need it in my strategy. I need some guidance on X, Y, Z”. Now your wishes have come true, and the outcome is true gold.
We started off by sending emails to influential female digital marketers across the globe, and asked them:
If you were to recommend one digital marketing technique, what would that be?
And the feedback was awesome! Amazing marketers, such as Marie Forleo, Gabriella Sannino, and Julie Joyce were the first ones to accept our invitation and share their knowledge and expertise with the whole world.
We thought of sharing with you the people who influenced and inspired us along our way as digital marketers. A few months ago, we published an article focusing on awesome workspaces that belong to great digital marketers. And given that we loved the experience, we decided to roll up our sleeves and do it all again, this time with a twist.
So be it digital marketing, content marketing, or social media marketing, search engine optimization, and conversion optimization, it’s all here. And they’re all exclusive tips. *Please do note this list is not following a specific order; all these female marketers are equally inspiring and a massive asset to the global digital ecosystem.
- Make Your Customer the Hero by Talia Wolf
- Is It Obvious Your Site Is the Best? by Marie Haynes
- Featured Snippets Are Paramount When Prospecting for Links by Debra Mastaler
- Listen to Your Customers by Jenny Halasz
- Make It Easy for Brand Advocates to Connect with You by Gabriella Sannino
- Write Less, Promote More by Alexandra Tachalova
- Identify Your Competitors’ Missed Opportunity by Ana Matei
- The Consumer Is What Matters Most by Susan Borst
- Providing an Omnichannel Experience Means Power by Ann Handley
- SEO Is Both Art and Science by Julie Joyce
- Brand Management Should Be the Core of Marketing by Gabriela Lungu
- Nail a Sale by Getting Your customer Open Their Hearts by Marie Forleo
- You Have to Know Exactly What You Want by Adel de Meyer
- Provide Your Audience with Quality Content by Lilach Bullock
- Video Is a Great Way to Connect with People by Madalyn Sklar
- Be a Voracious Learner by Rebekah Radice
- Write Less and Write Better by Melissa Fach
- Listen to the Client and the Digital Environment by Jaitrali Jhanjharya
- Share Your Ideas by Dorie Clark
- Pay Attention to Your Customer by Maia Novolan
1. Make Your Customer the Hero by Talia Wolf
Voted one of the most influential voices in conversion optimization and with over 10 years of expertise, Talia Wolf not only has a name full of charm and mystery but also is the go-to expert to help your business grow and stand out from the crowd. She’s most known for her growth marketing, conversion optimization, and marketing leadership activity. Talia loves optimizing websites, create better user journeys and online experiences, and puts the customer first in every aspect.
Thanks to her customer-centric approach and her vast knowledge of emotional targeting, landing page optimization, mobile optimization, persona marketing, and E-commerce optimization, she’s often invited to teach and coach on stages such as Google, MozCon, Opticon, Unbounce, GMIC, Search Love, ConversionXL, Learn Inbound, Conversion Conference, and a whole lot more.
Besides being a trainer, speaker, and conversion optimization specialist and consultant, Talia Wolf also runs GetUplift, an agency that offers conversion optimization services, in-house training, workshops, and online courses.
Talia’s Exclusive Tip
When asked to share a tip with us, she immediately agreed and here’s what she said:
“While most of the world might tell you to be data-driven, the only way to truly succeed and grow your business is to be data-informed and customer-driven.
Behind those screens are people, not browsers, devices or geographical locations. If you make your customer the hero of the story and build experiences around what she really wants and needs you’ll grow your company 10X”.
2. Is It Obvious Your Site Is the Best? by Marie Haynes
A true digital marketing goddess, Marie Haynes has loads of experience as a Google penalty expert and algorithm analyst. Author of Unnatural Links – The Complete Guide to Recovery and a regular contributor to Moz and Search Engine Watch on topics such as Google Penalties and algorithm changes, Marie Haynes definitely knows her stuff and offers consultancy on her website mariehaynes.com.
Marie is frequently speaking at Pubcon, SMX, and other conferences. She’s obsessed about Penguin, Panda, Unnatural Links and analyzing the reason for a site’s traffic drop. She enjoys sharing her wisdom with others, and she’s doing it wholeheartedly.
When browsing her LinkedIn profile, a particular recommendation caught my eye and for good reason: “Google is hard. Marie is awesome. She knows her stuff, she works the details and you can take her deliverables deadlines to the bank”.
Marie’s Exclusive Tip
And here’s the proof:
“I feel that Google is getting better and better at determining the usefulness of a site. If you’re having trouble ranking well, take a good honest look at your competitors’ pages. Or, better yet, have an unbiased source look at your pages as well as theirs. What we want to ask is, “Is it super obvious that your site is the best experience for users?” If the answer to that is no, then what can you add that would make the answer yes?
In the past, for many people, the majority of SEO was about tweaking keywords and getting links. While on-page optimization and link acquisition is still really important, they are not the only factors to consider.
I find that so many site owners have a hard time seeing that their site is not the best of its kind. If you can find ways to make your site as helpful as possible, and more helpful than everyone else’s on the same subject, then over time, you should see some good wins”.
3. Featured Snippets Are Paramount When Prospecting for Links by Debra Mastaler
Debra Mastaler is impressive! Her marketing experience spans over 28 years and the expertise she holds makes her a link guru. She is one of the most well-known link builders in the world, helping Fortune 500 companies and a number of top search engine optimization firms in the USA, UK, and Canada achieve the best in their link building, SEO, and digital marketing strategies.
Debra is a corporate speaker for SEMrush, link building consultant, and President of Alliance-Link, a company offering customers three unique marketing services: content marketing research, custom link building, and in-house link building training. Operating the company since late 2000, Debra Mastaler had previously worked with Anheuser-Busch in the marketing department for 15 years. Before that, she activated for four years in the Civil Service.
Her agenda must be quite busy as she’s often guest blogging for Search Engine Land, Search Engine Journal, and Search Engine Guide, guest speaking at Search Engine Strategies Conference (SES) and Search Engine Land and numerous training sessions and seminars on link building. Debra is also the Link Building Moderator on the exclusive SEOBook Community Forums.
Debra’s Exclusive Tip
Both Debra’s career path and approach make her irresistible and authentic. After having once already benefitted from her vast knowledge, now she accepted the challenge again.
“Make featured snippets a primary target when prospecting for links. Backlink the sources linking to the featured snippet URL and do everything in your power to secure a link from the same sources.
Study the business featured in the snippet carefully, is there a way to partner with this site and benefit from their exposure? We can’t always influence how and where a search engine ranks a page but we can always try to capitalize on their results.”
4. Listen to Your Customers by Jenny Halasz
Professionals in the digital marketing industry call Jenny Halasz a visionary, and right they are! Having a wealth of knowledge and experience in SEO and PPC, copywriting, conversion optimization, social marketing, affiliate marketing, analytics, and digital marketing, no wonder Jenny’s so charming.
With over 15 years of digital marketing experience, Jenny is at ease when teaching others long-term strategies, intuitive UX, and successful customer acquisition tactics. When she’s not writing, speaking, or engaging in strategies, tactics, and ethics in search, you can find her indulging in (who’d have guessed?) geeky stuff and politics.
Jenny Halasz is the President and Founder of JLH Marketing, a firm where customers can benefit from hourly and monthly consultancy services on search engine optimization, PPC, Analytics, and other niches in digital marketing. The search support she offers, along with her blog posts, contribute considerably to Jenny’s customers’ and followers’ growth. In addition, she’s also a speaker and a signed-in contributor to Search Engine Land, Search Engine Journal (#AsktheSEO), and Marketing Land on SEO and SEM topics.
Jenny’s Exclusive Tip
Jenny seems to always be there when fellow marketers reach out to her to get those craved-for answers to their questions. It’s exactly what we’ve experienced as well.
“Answer your customers’ questions in an accessible way. If you take the time to understand what questions your customers and prospective customers have about your product or service, you will set the foundation necessary for great digital success. If you make sure those answers are accessible on your website to users and search engines alike, you’ll create quality content that can be used to rank your site, which can be shared on social, and which will increase the conversion rate of the customers you do have.
By simply answering questions, you’ll have the opportunity to appear in answer boxes on Google result pages (SERPs), to rank for informational keywords, and to be known as an authority in the industry”.
5. Make It Easy for Brand Advocates to Connect with You by Gabriella Sannino
Gabriella is a proud Napoletana, a digital marketer like none other. Stepping into the world of marketing and advertising in the early ’90s, Gabriella’s expertise is definitely authentic and note-worthy. Known as an international organic SEO Content Strategist, global marketing analyst, speaker and project management ninja, Sannino has a strong reputation in the SEO industry.
Since “being ordinary was never an option for Gabriella Sannino”, as she’d say, she has also co-founded and owns Level343, an international marketing and SEO company based in San Francisco, California.
Gabriella Sannino is quite inspirational, thanks to both her career path and her life(style). Holding an Italian citizenship, she traveled the world from a young age to South USA, the Middle East, Europe, and Africa. But when she set foot in San Francisco, she fell in love, both with the city and the marketing powers the city possessed. Given this information, we can definitely say that conventional is not quite her style.
When she’s off-duty, she enjoys sailing, playing with her loved ones, and of course, living la dolce vita to bits. When time allows it, she whole-heartedly shares her knowledge with fellow marketers. Her favorite quote is: “There’s a fine line between genius and insanity. I have erased this line”.
Gabriella’s Exclusive Tip
When asked what was her marketing tip to share with the world, she wrote to us:
“Connect the dots. Always, always connect the dots of the strategy you will implement. By that I mean, making sure that your website is tied into your blog and social accounts, which are tied to each other and so on. Again depending on your strategy, make sure you have the follow through and step-by-step to accomplish connecting the dots.
Why go to all the trouble to create a blog and then not link to it from your main site? The same for your social accounts. Why make them if you aren’t going to tell people about them? Why communicate with your readers, if you don’t have a strategy of what you are communicating and how you will capture those leads?
This may sound like a “duh” sort of tip, but if I had a dollar… we have so many new clients come to us that say, “oh, yes, we use Twitter,” or “yes, we have a blog,” but you wouldn’t know it unless they told you.
Don’t make your potential brand advocates hunt for ways to communicate! Keep the avenues open and the pathways easily defined”.
6. Write Less, Promote More by Alexandra Tachalova
Alexandra Tachalova has her charms. Having previously benefited from her wisdom, we remember how we’ve always appreciated the fresh and young approach she uses when tackling digital marketing and SEO topics.
Alexandra is a digital marketing consultant from Saint Petersburg, Russia, and the Founder of the Digital Olympus Event conferences. She is a contributing writer at Moz, Entrepreneur, AHREFS, and Search Engine Journal. She has been a brand manager at SEMrush, activating as Head of Marketing Automation and Market Leader in competitive research software. Given she enjoys providing valuable digital marketing tips on how to create killer marketing strategies, you’ll frequently find her speaking at events such as BrightonSEO, SEMdays, Ungagged, SEOzone, SMX, and many others.
Tachalova has activated in the marketing business for more than five years, helping businesses improve their marketing tactics and campaigns, and boost their sales. Her extensive experience spans across many niches, such as customer relationship management, SEO, corporate communication and lead generation.
Alexandra’s Exclusive Tip
When asked to disclose some SEO tips, she told us:
“Don’t neglect content promotion. I’ve noticed that nowadays, many companies are extremely focused on content marketing processes. And that’s definitely a good investment! However, a lot of content marketers tend to skip the steps related to the content promotion. That’s a horrible approach since the majority of their work never reaches their targeted audience.
I would recommend writing less and devoting more time to content promotion. My tip is to start your content plan by writing a list of channels and influencers that can help you reach more relevant users, and will allow you to start getting traffic and leads from each published post”.
7. Identify Your Competitors’ Missed Opportunity by Ana Matei
Judging from Ana’s hobbies and spirit, she’s definitely seeking to live a life that’s not boring, from both a personal and professional point of view. Her life experiences resemble her professional one, as they’re both rich, complex, diverse, and intriguing. A constant traveler, Ana Matei is the go-to digital marketer and SEO&CRO specialist to help online businesses optimize their marketing costs.
Ana plans and implements marketing campaigns with measurable results in both online and mobile marketing, sifting everything through her 11-year expertise in digital marketing, search marketing, and traditional marketing.
She’s also known as an SEO trainer who’s always focused, creative, and in a constant pursuit of self-improvement. Even her digital marketing blog is grounded in the idea of writing for her own benefit or relaxation, not only for others’. Also, she’s an advocate for writing for writing’s sake (this rings a bell regarding a French slogan from the early 19th century – l’art pour l’art).
Ana Matei’s specialties are digital marketing strategies, design strategies with user experience always in mind, optimization and conversion, social media marketing and search advertising, PPC, remarketing and retargeting, and analytics. She often writes on her blog on SEO and digital marketing.
Ana’s Exclusive Tip
No doubt she’s inspirational so she decided on sharing a few snippets of her marketing wisdom:
“One of the best SEO techniques is turning in-depth research findings into the best possible landing page out there. Finding your buyer personas and studying your competition are good places to start a research. But identifying a missed opportunity by your competitors or a trend before it gets trendy is pure SEO gold.
Once you find your content opportunity, the catch is to be able to put your findings on the best possible landing page. That means it has to be perfect in terms of design, tech, and copy, but also to address the psychological issues the customers are facing.
The mistake every newbie SEO does is creating that seemingly perfect landing page and leaving it as it is. That’s fine when you rank the first, and even then things won’t be fine for long because some competitors will try and maybe succeed at stealing your ranking.
The trick for getting long-term traffic and conversions is to optimize that page over and over again until there’s no better landing page on the web. It sounds simple enough, but it takes so much hard work and marketing research that few people actually put in the effort.
For a money page like this, using ads to get it just right helps with moving forward in the optimization process, especially for businesses offering services. With eCommerce, things are a bit easier because you can use the design part of that perfect product page throughout the site. Also, there’s more CRO than SEO involved in the process of optimizing an eCommerce site”.
8. The Consumer Is What Matters Most by Susan Borst
Susan Borst holds a wealth of wisdom and knowledge to share. She’s known for being intellectually curious about everything related to marketing, interactive, and media, traits that led her to whom she is today: a marketer named in “Top 15 People in NYC that are changing advertising that you need to know” by Alley Watch, a “Top 50 Content Marketing Influencer at CMWorld 2016” plus 2017 by TopRank, and a “Top 50 Marketing Leader over 50” by Brand Quarterly for two years running.
Susan is a Deputy Director and Lead for the IAB (Interactive Advertising Bureau) Mobile Marketing Center of Excellence, but that’s not it: she’s also leading the social media, content marketing, native advertising, B2B and games advertising sectors, together with the mobile and local committees. No wonder she’s the bee’s knees in the content marketing industry.
But that’s not all; she’s also part of the judging jury for The Shorty Awards, the Content Marketing Institute Awards, and Native Advertising Institute Awards. Susan’s 20+ years of experience at top NYC creative agencies are undoubtedly a meaningful point of reference.
Susan’s Exclusive Tip
For the curious-hearted souls out there, Susan is half Icelandic, with a love for Swedish fish. When asked to share a nugget of Borst wisdom, she shared this:
“It’s easy to get caught in the weeds of digital advertising, and the formats, and technology behind it, and lose sight of what really matters…the consumer.
In a “mobile always,” “video everywhere” and “empowered consumer” world, consumer expectations on their devices can provide insights to help marketers develop advertising that breaks through without being annoying, one that is relevant without being creepy, all while balancing the need for more promotional messages vs. storytelling executions designed to reach consumers in more native ways”.
9. Providing an Omnichannel Experience Means Power by Ann Handley
Ann Handley is an exceptional woman marketer. We all know that already, as we’ve all read at least one of her books. She has authored and co-authored two books, namely Everybody Writes, a WSJ bestseller, and Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, which is also a bestselling book on content marketing translated into nine languages so to please everybody who craved for it.
Speaking of writing, Ann is also a monthly columnist for Entrepreneur magazine, MarketingProfs, and LinkedIn, in the LinkedIn Influencer program. Ann speaks and writes about how you can step up your marketing strategy ways. In addition, it’s important we know that she started her career as a business journalist and editor.
Besides being an inspirational writer, Ann Handley is Head of Content at MarketingProfs – a training and education company empowering marketers across the globe – keynote speaker at various events, and a digital marketing and content expert. She likes saying that she’s the company’s content bossypants, and this fits like a glove if we’re to think how she’s declared “waging a war on mediocrity on content marketing”. Ann was cited in Forbes as the most influential woman in social media and named by ForbesWoman as one of the Top 20 Women Bloggers.
Ann Handley is often referred to as a pioneer in digital marketing, as she co-founded ClickZ.com, which was one of the first mediums of interactive marketing and commentary. As for Ann’s off-work passions – we’d say it’s her kids, whom she calls “ridiculously amazing children”.
Ann’s Exclusive Tip
“The omnichannel experience is everything. In traditional marketing-speak, omnichannel means that we seek to give our customers a seamless and unified shopping experience across all channels.
Today omnichannel isn’t just a technology or shopping play. It’s more broadly the brand experience that a customer has with you across various platforms and channels, at every step of the way. It integrates technology, data, content, and communication across an organization in an effort to deliver a seamless experience to the customer or prospects.
When all those touch points are aligned, it’s a powerful thing. And when they aren’t, your customers and prospects end up feeling uneasy and disappointed at the mismatch between expectations and reality.
These are the three principles to create an aligned omnichannel experience:
1. Physical experience squared perfectly with the digital one.
2. Using voice and tone consistently across all channels and accounts to convey the brand.
3. Nail the bigger story – find the answers to your business’s whys. “
10. SEO Is Both Art and Science by Julie Joyce
Julie Joyce is a sweet fellow marketer, one that anybody would love to work with. Having previously benefitted from her wisdom, we are totally in love with her work and activity as a specialist in the field.
Julie is Owner and Director of Operations for the link-building company Link Fish Media Inc. and Co-founder of the SEO Chicks blog. After starting working in search marketing in 2002, she soon became Head of Search for a small IT firm.
She frequently contributes to Search Engine Land in the Link Week column, along with other note-worthy marketing publications, such as Search Marketing Gurus, Search Engine Watch, Search Engine People, and State of Search. She’s a pro at link building, SEO, SMM, technical project management, PPC, quality assurance testing, technical writing, and ASP programming. Therefore, reaching out to her to grow your buisness and empower your personal brand is the best step possible.
Julie’s Exclusive Tip
Without applying any preferential treatment, we loved her feedback manner the most. She seems very open and available when people ask for her opinion, and that is an asset.
“I’ve always thought of SEO as being just as much art as it is science.
You have to look at the web as a human user and not just from a search engine point of view. You can get the rankings but that doesn’t always lead to conversions for various reasons. If you are relying solely on information that a computer system spits out, you’re ignoring that fact and leaving good opportunities on the table.
We have people who come to us and who ask for DA 50+ links, in any industry. They don’t care about relevance or traffic. They care about that number. We have clients who will turn down a relevant link on a new site that is getting a lot of social traction because the site doesn’t yet have a good DA. It’s very annoying to me when people can’t see beyond the numbers.”
11. Brand Management Should Be the Core of Marketing by Gabriela Lungu
Public relations veteran and creativity guru, Gabriela Lungu has it all: charms, skills, rich experience, proven results, and public recognition, in other words – she’s a marketing success and model.
Gabriela is a Romanian integrated creative leader, marketing and communications expert, consultant, trainer, speaker and facilitator. Previously a reporter, guest Creative Director at TBWA, CCO at Weber Shandwick, and Creative and Managing Director of Ogilvy PR, and CMO at Notino, Gabriela Lungu is now Founder at WINGS Creative Leadership Lab, a company focusing on working with high-potential creative people in the marketing and media industry while delivering a mix of consultancy, workshops and hands-on training on creativity and leadership.
Given her 20+ years of integrated experience in advertising, PR, digital and social media marketing, including 13 years of senior leadership, you’ll often find Gabriela speaking at international and local industry events. Her specialties are communications, marketing, and leadership, all seasoned with a handful of creativity, diversity, and inclusion.
Her track of proven records includes 150+ awards and nominations, including top international names such as Cannes Lions or Global SABRE. In addition, Gabriela was on the jury for some of the most important global competitions such as D&AD, Effie, SABRE, or Cannes Lions and activated as PR Jury Chair for Clio and Dubai Lynx.
Gabriela’s Exclusive Tip
Fascinated as we are by her expertise, we interviewed her too, and here’s what she told us:
“Never forget that digital marketing is still marketing, and brand management should be at the core of it.
It’s easy to let ourselves excited by the immediate benefits of technology and data, and lose sight of building a long-term emotional bond with customers. No matter how good they are at using digital techniques, companies or products will always face bigger competitive threat and commoditization without a strong brand”.
12. Nail a Sale by Getting Your customer Open Their Hearts by Marie Forleo
Often referred to as “the hurricane woman”, Marie Forleo is a marketing and lifestyle expert, bestselling author, motivational speaker, teacher, philanthropist, CEO at Marie Forleo International, her personal brand. Her energy seems to be evergreen and definitely contagious, and it looks like it came naturally for Marie to start educating and helping people become the person they most want to be. An unshakable optimist, she can’t help but inspire people on their way of making a difference and be their happiest, wisest, and most loving self.
Marie Forleo is the host of MarieTV, a YouTube channel turned into a socially conscious digital empire that touches millions. Besides smashing the competition interviewing a whole array of cool marketing gurus and media influencers such as Sir Richard Branson, Seth Godin, and Oprah, she’s been also interviewed by Tonny Robbins and Oprah and has mentored young business owners at Richard Branson’s Centre of Entrepreneurship in South Africa.
Her website, marieforleo.com, is quite popular, reaching over 190k readers in 191 countries worldwide. A multi-passionate entrepreneur, she’s also leading dynamic training problems guiding individuals on their way to business and personal success. In addition, she’s the author of the bestselling book “Make Every Man Want You: How to Be So Irresistible You’ll Barely Keep from Dating Yourself!”.
Marie Forleo has always been insatiably curious about human potential. For as long as she can remember, Marie was in search of answers regarding what’s that thing that can make people happy, fulfilled and thriving, some succeeding achieving that against all odds. But people with questions as such can’t fit into a conventional box. And Marie refused to do it and set herself to not only get answers to her questions but also share them with and help others too.
Here’s an extract of Marie’s wisdom snipped from one of her MarieTV shows:
“I have a question for you: in life, all of us are always selling something, whether you sell a product or a service, or you work within a company, you gotta be selling something, but do you know what you’re really selling?
The fact is we’re rarely ever buying what we think we’re buying. So here’s an example: if I buy a necklace, what I’m thinking about is how that necklace is gonna help me express my own style [or other stuff]. So rather than just a piece of jewelry, I’m buying an expression of my style, I’m buying easy nights out, and I’m buying my future well-being.
Now, whether you sell with words, or images, or copywriting, or whatever, you’re gonna realize you’re gonna sell so much more and have your customers love their purchases if you can convey what they’re actually getting: the feelings, the benefits, the future memories. The best way to close a sale is by getting your customer to open their heart”.
13. You Have to Know Exactly What You Want by Adel de Meyer
This sweet and lively Aussie seems to have found the secret path to happiness. People working with her can easily see she’s an explosion of optimism, authenticity, and charm, both in writing, speaking and way of being. Adel de Meyer is a New Media Specialist, author, brand influencer, live streaming show host, mentor, and speaker. She’s also a contributor to The Next Web, Business2Community on influencer marketing, social media, and digital technology.
Adel de Meyer is an advocate for people’s need to be given a helping hand when willing to cut through the noise, rise above it and get heard. Being a true pro at social media magic, and also a solution-oriented problem solver, she often recorded series of podcasts with note-worthy marketing influencers, hosted online talks and worked with heavy names such as Madalyn Sklar, Peg Fitzgerald, and others. Thanks to her vast knowledge on using social media and technology, she easily captivates her audience’s attention and helps them grow their business.
You could easily say Adel is in a relationship with social media, which she wholeheartedly gives herself to. “I love my life being involved in this always changing world of Social Media because it brings me together with some of the most talented and ambitious people in multiple industries and all walks of life. What drives me in Social Media is the insatiable need to discover and push the boundaries of online interactions”, she confesses.
If you don’t take our word regarding her skill, maybe brands that trust her will make you give in: Adobe, Social Media Examiner, Hootsuite, Brand24, Hard Rock Hotel Group, Huawei, Cisco, Yelp, Marriott Group, and many others. If you dream big, work hard, overcome your limits, strive for excellence and always try to be better than before, you’ll have your life completely changed. No doubt.
On a side note, Adel has passions many could relate to. She enjoys fashion and travel, tech, bubbles, coffee, and fine wines. Her inspiration derives also from nature, which she cares for deeply. She was born on Christmas Day and was the best present ever to her parents. Although an Aussi now, Adel was actually born in South Africa.
Adel’s Exclusive Tip
“These are my tips to have success with digital marketing: First of all, it starts with YOUR message, your target audience, and your passions. You have to know exactly what you want to achieve, the problem you solve, and how you are going to communicate who you are to a global audience. Then you need to establish a good brand identity, have a good professional website, and a well branded, active, and consistent social media profiles.
Clear CTAs, good landing pages, mobile optimization, and personalization is everything. Today’s buyer has more choices and options than they did years ago. So listen to them, because understanding their preferences and journey is vital. In addition, generating buzz helps with brand awareness, so that keeps your brand top of mind”.
14. Provide Your Audience with Quality Content by Lilach Bullock
Lilach is the go-to lead conversion expert if you want to step up your conversion game. Officially, she’s a digital marketing consultant and trainer, social media specialist, keynote speaker, and business owner at Lilach Bullock Limited. In a nutshell, she’s an exceptional and highly influential serial entrepreneur, and as a result, she was recognized as The Number 1 Digital Marketing Influencer by Career Experts, won the title of Social Influencer of Europe by Oracle, and listed as one of the Top 20 Women Social Media Influencers.
Lilach Bullock is highly regarded on the world speaker circuit as the embodiment of Digital Intelligence, and renowned outlets, business publications and marketing magazines such as Forbes, the Telegraph, The Sunday Times, Prima Magazine, Social Media Today, BBC Radio 5 Live, the Guardian, and Wired feature her. Moreover, her books “Images that Influence”, “Twitter your Business”, and “Zero to Targeted Marketing: Talking To the Right People at the Right Time” have won the No.1 place on Amazon for Sales, Marketing, Small Businesses, and Entrepreneurship.
Given Lilach knows how much impact and many benefits social media can provide in launching a career and opening paths which otherwise would never have happened. Now she’s set to teach others the powers and nature of social media so that they’d grow their businesses, too.
She describes herself as an occasional diva and proud mum. When Lilach isn’t working, she loves spending time with her loved ones. In addition, she’s an avid fan of Zumba.
Lilach’s Exclusive Tip
“If I had to name one digital marketing technique that I recommend using, it would probably have to be content marketing – not only is it a highly effective lead generation tool, but it also helps with brand awareness, driving traffic, building trust, and nurturing leads; basically, all of the good stuff.
It’s all about the quality – provide your audience with quality content on the platforms they prefer (blog, social media, and so on) and it will help you attract more customers for your business”.
Credits Anca Gavril
15. Video Is a Great Way to Connect with People by Madalyn Sklar
Ranked no.1 Houston Social Media Power Influencer and one of 50 Women Entrepreneurs to follow in 2017 by Huffington Post, Madalyn Sklar is already a social media hit. She’s very well known for her #TwitterSmarter podcasts where she’s interviewing leading social media and marketing experts in an active one-hour discussion mainly revolving around Twitter marketing. Besides hosting the Twitter Smarter chat on Thursdays, she’s also the anchorwoman for the SocialROI chat and co-host for the weekly Communities that Convert podcast with Kami Huyse.
Being a very passionate marketer and lively person, Madalyn’s motto is “Work smarter, not harder”. She wants to teach people the same strategy, help them get the desired results on social media, and make themselves heard on the social media channels. In a nutshell, Masalyn is a true community builder, smashing Twitter marketing expert, and authentic serial entrepreneur.
Madalyn’s Exclusive Tip
Madalyn is a pleasure to both talk and work with, and here’s the secret she disclosed to us about making your brand a success:
“My best digital marketing technique is video. I use video regularly on Twitter and Facebook. It’s a great medium for letting your community see that you are real and transparent. You can’t hide on video!
I host a weekly live stream video after my #TwitterSmarter and #SocialROI Twitter chats. I bring on the guest and we have a conversation that’s expanded from the Twitter chat. It’s what I like to call going beyond the 140 characters by using video.
I’ve become a big proponent of Twitter video, especially replying to tweets with a video. I started an initiative this summer called #VideoReplyDay where I encourage people to take time to reply to tweets with a video. It’s become a movement where a community was started by simply replying to tweets with a video. Video is a great way to connect with people because they can see you. They get to know you better in this medium”.
16. Be a Voracious Learner by Rebekah Radice
Listed one of the “Top 10 Social Media and Content Marketers” by Social Media Examiner and frequently featured on CBS, Onalytica, Social Media Examiner, GetApp, and Buzzsumo, Rebekah Radice is an award-winning marketer and strategist whose entrepreneurial roots, instincts and effervescent energy create a powerful magic blend for strategic business development and growth.
Rebekah is also an author, social media master, keynote speaker, CMO of Post Planner, digital marketing, and social media educator, and founder of Rebekah Radice Media and RadiantLA. Those who use Authority Matrix, the powerful personal brand building tool, should learn that she’s the creator. Many Fortune 500 leaders have used the tool and leveraged the employee influence and advocacy.
A true entrepreneur at heart, Rebekah the go-to person for those who learn the path to success and also the way they can multiply their successes. She’s able to utter that Bibbidi-Bobbidi-Boo magic spell that attracts leads and converts audiences and communities into clients. Her Social Success Academy training reveals her successful techniques, tools, and strategies for business growth. Her specialty is connecting online marketing with scalable business strategies to get the desired outcome and revenue.
In the early days, Rebekah Radice worked on morning radio, this helping her hone her skills at communicating, engaging, and reaching an audience. Now counting 20+ year marketing experience, she authored “Social Media Mastery: A Comprehensive Guide to Strategic Growth” and spoke to over 200 events including Social Media Marketing World, Inbound, and NATO International Summit.
Rebekah’s Exclusive Tip
No wonder we were quite hyped at the thought of getting a quote from her regarding the secret to digital marketing success:
“Be a voracious learner. Leaders are learners and the only way to stay ahead in the digital marketing world is to consistently innovate. And innovation comes from an open, clear, and creative mind. Make a commitment to add educational time to your calendar every day in 2018.”
17. Write Less and Write Better by Melissa Fach
Melissa Fach is a Community Manager at Pubcon and founder of SEOAware, blog editor at SEMrush and other publications, consultant writer, and keynote speaker at many marketing conferences. She decided to create the consultancy agency, SEO Aware, in 2008, after gaining experience, blogging and creating a name in the online marketing industry. Her substantial experience in community management, social media, and customer service led her to provide training on social policy setting for companies, social media management, and customer service via social.
She helps entrepreneurs and brands alike to create effective content based on well-grounded research, goals, and targeted audiences, all customized to their company’s needs and scope. It’s important to note that her creative marketing ideas come from reading people easily, understanding their wishes, and what triggers them to trust a company enough to buy.
Grand names fill Melissa’s previous experience and make her shine even more: Associate for Community and Editing Teams at Moz, Editor and Community Manager at AuthorityLabs, and Managing Editor at Search Engine Journal. Therefore her expertise is truly worthy of mention, given that she knows how to play with social media, content marketing, search engine optimization, blogging, community building, blog management, and website development.
When she’s not talking about work, she’d tell you she’s a cat slave (we feel her), Star Wars fan, non-cook person, and her hobbies are home decor and reviewing real estate.
Melissa’s Exclusive Tip
“I would say one of the biggest problems I see right now and have for years, is fluff content as a whole in this industry. There seems to be very little focus on SEO, audiences, conversions, and how articles/content will be shared in different ways via social media platforms. All of these things should be figured out BEFORE you write anything. It is obvious when something was written strictly for an SEO goal; without value, this kind of content isn’t going to help you even if you rank well for it.
There is no reason to create content just so you have it. You have to plan each piece of content based on which audience(s) you want to reach, what goals you have for each piece of content, how you will use it in social to further your goals, and how you are hoping to rank. This takes a lot of time and effort, but it is better than wasting time and resources on content that brings nothing to your company. Without showing some kind of ROI for your work, your job becomes expendable.
And please run your content through Grammarly and/or the Hemingway App before publishing it. You can’t create trust and sound authoritative and professional without good writing and grammar.
My motto: Focus on the outstanding. Write less and write better.”
18. Listen to the Client and the Digital Environment by Jaitrali Jhanjharya
An all-time remarkable marketer, Jaitrali is a charming specialist and strategist with a name already built both nationally and internationally. She is Digital Marketing professional with over 16+ years of experience in search engine marketing, digital marketing, movie, and entertainment marketing.
Recognized as one of the Top 10 Women in Indian Digital Media Industry and with an extensive know-how of digital and entertainment marketing, Jaitrali Jhanjharya definitely lives by her motto “I set my own goals. I am my own competition”. People who worked with her highly appreciated her for providing the right environment for genuine guidance, nurturing talent and addressing team development needs.
A passionate and noteworthy mentor, Jaitrali’s records encompass strategic planning, creative development, media planning and buying, interactive marketing, research, database/direct marketing, sales promotion, visual merchandising across leading Indian and global brands, and with rich experience in leading cross-functional teams.
Worthy to say that Jaitrali has exclusively invested in the Interactive and Digital space in the last 12 years. She is a passionate digital professional who fell in love with digital marketing, as she’s fascinated about how this industry is in constant evolution and change, day-by-day.
When she’s off work, Jaitrali indulges in listening to music and sipping that magic potion called coffee. Besides that, she feels that sarcasm flows naturally in her case, as it’s usually either white or black for her. She loves to be challenged and this is, again, a true reflection of her following her motto – given that battling with your competition means accepting challenges.
Jaitrali’s Exclusive Tip
“Listen and Don’t Assume – Most times when we meet a potential client for the first time or go and pitch to one on their turf, there is tons of white noise going on in our head. The prospect of adding this client to our list gives us both goosebumps as well as delusions of grandeur. So my tip here is to drop the daydreaming and put the horse before the car, and instead LISTEN, LISTEN, LISTEN, and with experience you will learn to pick out what’s important from what is said and left unsaid. Each brand has its own unique set of expectations and thus it requires a unique mix of solutions and platforms. Do not assume that just because a particular idea will work for an earlier client, it will work wonders for someone else too. In the digital scenario the landscape changes dramatically and sometimes drastically, and in both cases you have to listen to the client as well as the ever-evolving digital environment.
Be Kind and Realistic – Remember, if you are dealing directly with a client and not with his/her digital marketing team, you have to understand and accept that most clients may have the money and a vision but they will know precious little about what they want or what you can actually do for them. All they have is a dream, a hope which they want YOU to give a concrete shape to. So be patient, take it step by step and do not promise the world. The approach there must be to put a regular monitoring system in place and help the client assimilate and understand numeric and data. This will help create trust and consensus.
Content and Innovation Rule – As they always have and always will, we have come a long way from clicks to stickiness and developing OTT and VOD platforms across the globe. Today every person with a smartphone is a universe onto themselves and each one wishes to be chased and wooed. I’m sure I don’t emphasize that to chase and woo you need to be innovative and often create stories that engage and hook. Invest in your own storytelling skills and in developing this aspect amongst your teammates.
The Power Of The Written Word – Throughout my career, I have found the written word to be a very very powerful tool and that is why I cannot stress upon enough for every young and old practitioner of any school of thought or trade to `Put It Down In Writing’, take minutes of meetings, use a Dictaphone if you have to but please document everything. It helps keep professional relationships streamlined and simple.
Get Out, Get Real – Over the years I have realized that we as digital marketers and innovators spend more time surrounding ourselves with AI (Artificial Intelligence) rather than living breathing people who really are the cornerstone of everything we wish to achieve. So go out more often…if it’s the young you are after, then go to coffee shops and go-kart, if the business czars and czarinas are your target audience then socialize with them. Do what it takes to get out there…because the REAL is out there and this means success.”
19. Share Your Ideas by Dorie Clark
Dorie Clark is a perfect instance of the has-it-all marketer. Keynote speaker, marketing consultant, author, Harvard Business Review contributor, strategy consultant, and Business School professor, Dorie has worked with famous brand and companies such as Google, Microsoft, Morgan Stanley, Yale University, Fidelity, The World Bank, and the International Monetary Fund. She’s a marketer and motivational speaker meant to help others take control of their professional lives and get themselves heard in the world.
Dorie’s specialties are marketing, branding, strategy, media relations, management consulting, speaking, and management consulting. New York Times described her as an “expert at self-reinvention and helping others make changes in their lives” and that’s no wonder given her activity in the industry is grand. Her books “Entrepreneurial You”, “Reinventing You”; and “Stand Out” are widely known, having already been translated in many languages such as Russian, Arabic, French, Chinese, Korean, Polish, and Thai. Her 2015 book, “Stand Out”, was named No.1 Leadership Book of 2015 by Inc. magazine and one of the Top 10 Business Books of the Year by Forbes.
Clark writes her articles and studies on marketing, business strategy, and branding, often contributing to Forbes and Harvard Business Review publications. Having worked in the past as a journalist and presidential campaign spokesperson, and producer of multiple Grammy-winning jazz album, Dorie is a strong presence in the writing industry.
Besides that, she teaches for Duke University’s Fuqua School of Business, as well as Babson College Executive Education, Smith College Executive Education, IE Business School in Spain, HEC-Paris, and the University of North Carolina’s Kenan-Flagler School of Business.
Dorie’s Exclusive Tip
“Develop original content. One of the principles I teach in my Recognized Expert course is a simple but powerful one: if you don’t share your ideas, no one will know if they’re any good. If you want to make an impact beyond the handful of people you work with most closely, you’ll have to start writing and speaking about the ideas that animate you, and that you believe are worth spreading. Whether it’s blogging, podcasting, or sharing thoughts on your company’s internal social network, there are a variety of ways to get the conversation started and ensure your voice is heard”.
20. Pay Attention to Your Customer by Maia Novolan
Maia Novolan was the one who laid the bases for mobile marketing in Romania back in the ’90s while launching the first interactive mobile apps used by the Media Pro Group in their marketing, search advertising, and social advertising strategies designed for the online audience. Having studied marketing and PR and graduating a Master’s Degree in Economics in Bucharest, today Maia has 15+ years of experience in the industry as an Interactive Marketing Strategist (mobile, online and digital signature.
Novolan is also the Managing Director of Syscom Digital, a noteworthy company on the Romanian digital marketing playground, one she founded in 2009. A good while, she’s been the only woman entrepreneur in the digital marketing world.
Maia’s Exclusive Tip
When asked for a digital marketing strategy worth sharing with other too, she told us so:
“Everything revolves around the customer.
More than ever, digital marketing is about the consumer (user). You need to step up the game and be up-to-date, be more connected, interactive, and attractive. And this is because you can lose your brand advocate or user in the fraction of a second”.
So why women?
Interviewing people in the industry is our specialty. We love to hear digital marketing tips from renowned professionals and get better at what we do. And women marketers have always seemed to add finesse to this industry – they know how to fight and win, but also how to connect deeply and create art.
Marie Forleo, a true thought leader in the marketing world, said once:
Should you have been in for some proper tasty treat, you have now dived deep into the freshest digital marketing tips ever, all coming from note-worthy professionals in the niche.
Truth be told, you’ve reached the Cornucopia of all digital marketing tips and magic spells out there and we’d recommend you make great use of it to boost your online presence and brand marketing.
Now, what female digital marketers inspire you and why? What’s that evergreen content marketing lesson you learned from them?