A new year is starting and this is a great moment to evaluate your digital marketing strategy and decide which areas you need to improve or change.
Whether you have a big or small business, digital marketing can be a great tool to help you achieve your goals for the year. However, it is also important to keep in mind that digital marketing changes constantly and in order to keep up with the trends we need to stay informed.
Below we give you a few tips to help you with your digital marketing strategy for 2019:
1. Make sure your website is 100% responsive
Your first priority for 2019 should be to make sure your website is completely responsive. This means that your site needs to work perfectly on all different screen sizes, especially on mobile devices. The number of people using smartphones to navigate the web is on the rise and your website should definitely be prepared for this new behavior.
2. Try email marketing
If you’re not using email marketing at the moment, you should really consider it as part of your strategy for 2019.
Mailings are a great way to keep your customers up to date on any company news, special offers, new products, among other things.
3. Optimize your web for conversions
A conversion can be defined as “the completion of an activity that is important to the success of your business, such as a completed sign up for your email newsletter or a purchase”.
Your website should aim for a high conversion rate and in order to achieve this goal you need to apply strategies and actions that encourage the visitor to complete the desired task.
If you want some tips to help you increase your conversion rate you can read this post.
4. Use storytelling
On your social media accounts you should try to create content that tells an engaging story. You can use pictures, videos and livestreams to tell the story more effectively. Through this process your brand will develop a unique style and voice that will help set it apart from other brands.
We hope these tips will help you create an amazing digital marketing strategy for 2019. If you have any questions, please let us know in the comment section.