Break in your shoes with your dryer.
If those new shoes don’t have quite the “give” you’d like, wear them in a bit with this solution: First, put on a thick pair of socks, then put on the shoes. Turn on your blowdryer and point it at the shoes until the material becomes softer and more pliable. One heads up: Not all materials will bend to your blowdryer’s will and, frankly, it’s smarter to buy a pair of shoes that fits comfortably from the start (but, yes, we know sometimes a really cute pair on sale is hard to resist).
We used: Panasonic Nanoe Moisture Infusion Hair Dryer ($129.99, Panasonic)